Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. It considers how each individual tool can convert prospects. A digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform aiming to connect with their potential clients. Digital marketing works for B2B as well as B2C companies. Digital marketing can give you a comprehensive, start-to-finish view of all the metrics that might matter to your company — including impressions, shares, views, clicks, and time on page. It allows marketers to see accurate results in real time as can measure the ROI of any aspect of the marketing efforts.